Industry analysis shows the user authentication market growing at 16%+ for the next 5 years. Yet stolen tax returns, compromised credit cards and a litany of other identity-related crimes are quickly becoming the "new normal." Though our industry is rich with lightning-fast biometric algorithms, device manufacturers, workflow experts and innovative thinkers, we find ourselves now at a crossroad. Will consumers object to new innovations or demand more regulation because they fear losing control over their identities? Or will they wholeheartedly embrace new technologies that utilize identity to unlock new servies and conveniences? The next few years will mark a turning point for our industry as governments, industry and consumers alike pour money into solving these identity challenges. But can our industry deliver on its promise? Mark DiFraia, Senior Director of Solutions for MorphoTrust USA, will share with GIS attendees his vision for how the industry can work collaboratively to break free of current challenges and unlock the full value of a connected world by porting higher value transactions to the web. DiFraia will pull valuable insights from other industries, including his own experience working on Wall Street, to reveal specific strategies that could help catalyze the industry and ensure that the promise of today's identity solutions will deliver on a massive scale.