AOA-33 Annual Educational Conference

Sessions Speakers Exhibitors Floor Plan Buzz

Learning Lab: Ad Design and Marketing (Room West Fork II)

10 Sep 15
11:15 AM - 12:15 PM

Tracks: Marketing, Operations

Who really knows what goes into creating a good ad or collateral piece? The graphic designer who did all of the work! In this two-part session attendees will first gather to hear a presentation on graphic design principles for creating materials for our industry. In addition, attendees will learn about how design and marketing work together to create appealing pieces that works. In part two of the session (these will be individually scheduled), each attendee will have the opportunity to meet with a graphic designer and custom create one of a predetermined group of pieces (may be an ad, a business card, a newspaper insert)for use in their practice. Attendees will receive the file for their piece after the working session and can take it back to their practice for use.