Euro Attractions Show 2016

A Win-Win Situation: How to Build a Successful Corporate Partnership Programme (Room Fira Barcelona Gran Via Convention Centre Room 5.2)

20 Sep 16
10:30 AM - 2:45 PM

Tracks: Conference Programme

Speaker(s): carlos canto, Lagardere Sports & Entertainment Consulting, IT; Ali Kazma, Chairman, Kidzmondo, Lebanon;

Moderator(s): Jakob Wahl, EUROPA-PARK

Corporate partnerships can be a huge asset to attractions operators as it can allow them to leverage the brand recognition of their corporate partner to their benefit. But such a partnership is not "easy money" and not every corporate partner is right for your attraction and audience. You will hear from a panel of attraction operators who share their experiences in developing and managing a corporate partnership programme.