The 2016 Pool & Spa Show

How To Survive (And Thrive) with E-Commerce (Room 315)

27 Jan 16
10:15 AM - 11:45 AM

It may feel like "David vs. Goliath" when you try to compete against the monsters like eBay and Amazon, but there are still ways you can compete. Instructor will identify business practices that will explore this competition. Attend this session to help you determine whether or not e-commerce is right for you, and if so, exactly how you should implement it.

Session Objectives:
- Whether your best clients are "relational" or "traditional," and how to win the hearts of each
- How to practically implement e-commerce without going broke
- How to deal with homeowners who call you after they bought  something online from someone else for help