The pool and hot tub professional has been inundated with new competitors, and dramatically changed consumers over the last decade. It is time to stop reacting to change and to get out in front of it with a fresh, proactive business approach. In some cases, it's getting back to what we used to do well and have let slide, and sometimes, it's learning about what today's successful pioneers in the pool and hot tub industry are doing to redesign their businesses. This session will focus on practical, proven, and innovative new strategies to re-boot or optimize any backyard living business to maximize sales, profitability and customer retention. Come learn and discuss.
Session Objectives:
- Learn strategies to compete with the Internet and Big Box store
- Learn how the competition and consumers have changed and how to deal proactively with the changes
- Discover why some successful pool and hot tub businesses compete, win and thrive in this new market