Today's homeowners are a finicky bunch when they sit down at their computers. How they learn about a pool and spa business online is distinctly different from how they respond to offline advertising. Companies who ignore the differences do so at their own peril. The fact is that many homeowners get their first exposure to a company through offline advertising, such as TV, radio, print, home shows, canvassing and direct mail. This will often drive homeowners to investigate businesses and their products and services further on the Web. But what exactly are homeowners doing once they get there?
In this presentation, Todd Bairstow of Keyword Connects, will review the online habits of today's homeowner and discuss five distinct homeowner buying personas and what pool and spa companies need to do to most effectively sell to each of these target personas.