2016 Cosmoprof North America

A State of Clean: Redefining Green Marketing – In collaboration with Cosmetic Executive Women (Room Reef E)

There's no denying it; our planet is transforming into a place where pollution, sun radiation and scarcities for water and land are ways of life. As savvy consumers continue to demand healthy food coming from trustworthy sources with fewer ingredients listed and shorter shelf life, a similar focus is shifting to beauty. Buzzwords like 'organic', 'natural', and 'naturally derived & inspired' are now being replaced with keywords 'free of' to indicate absence of harmfully perceived ingredients. This new crop of products aims to alleviate consumer worries while delivering results, which ultimately is the standard products are judged by. This panel of experts will share market data trends and also touch upon key topics such as marketing, selling and connecting with consumers.

PBA Member Price: $50.00

Non-Member Price: $65.00