Brand communication impacts the connection with both industry influencers and consumers and can quickly catapult your sales if implemented right. The democratization of digital media means that you are now in the driver's seat and can personalize and get across your storytelling message better than ever. Old fashioned marketing communications and distribution strategies are out yet understanding the new rules and how to best align the industry with a seamless customer experience is paramount. By showcasing insight on a range of emerging digital channels, this session will provide new perspective for how to get your brand on the shopping list, build credibility and deliver results.
PBA Member Price: $90.00
Non-Member Price: $120.00