Member Engagement is More Than Just a Buzzword!
(Room Washington A)
24 Jul 15
1:00 PM
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2:15 PM
Engagement is a buzzword these days, and a buzzword can be somewhat frustrating--we know it’s important, but we are not clear on exactly what it means, and/or there are multiple definitions of the concept(s) that serve to confuse us more than enlighten us. That is precisely the case with “engagement” in the association community.