Lunch & Learn -- Content is King!
(Room ISPA Lounge -- Show floor)
10 Mar 16
12:00 PM
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1:00 PM
Content marketing is not just a buzzword—it’s a strategic approach focused on creating and distributing valuable, relevant content. It is the art of engaging with your customers and prospects without selling or pitching your product—and it’s not always that simple. Blogs and other social media outlets, traditional media, B2B and B2C are all avenues for content marketing. Learn from industry experts including bloggers, trade media and sleep experts how to make the most out of content marketing to get your message heard.