Petfood Forum 2016

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Menu to bowl: human food trends driving pet food product development (Room 2505)

19 Apr 16
3:20 PM - 4:00 PM

Tracks: Petfood Forum Full Schedule; Petfood Forum Market/Product Development, Petfood Forum Full Schedule; Petfood Forum Market/Product Development, Petfood Forum Full Schedule; Petfood Forum Nutrition, Petfood Forum Full Schedule; Petfood Forum Processing/Safety, Petfood Forum Full Shedule

Jessica Jones-Dille, category director for Mane, examines trends in the human food and beverage market—including convenience, seasonality, day-part and need-state blurring, functionality, value and product hybridization—to highlight implications for the future of pet food development and marketing. In the past 10 years, the food and beverage market has seen a huge shift in how products are labeled, formulated and marketed to the changing demographics of the US market; these same forces have greatly influenced pet owners and how they think about purchasing pet foods. Trending label claims and flavor varieties can help guide the pet food industry in developing products that meet the needs of pets as well as the desire of consumers to care for their pets as they would themselves.