Petfood Forum 2016

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

General session reprise: Making sense of pet food specialty trends in 2016 (Room Pet Food Processing & Safety Learning Center, Exhibit Hall E)

19 Apr 16
2:15 PM - 2:45 PM

Tracks: Petfood Forum Full Schedule; Petfood Forum Market/Marketing, Petfood Forum Full Schedule; Petfood Forum Market/Product Development, Petfood Forum Full Schedule; Petfood Forum Market/Product Development, Petfood Forum Full Schedule; Petfood Forum Processing/Safety, Petfood Forum Full Schedule; Petfood Forum Safety/Processing, Petfood Forum Full Schedule; Petfood Forum Technologies for Today's Pet Food

Enhanced, infused or just confused? Maria Lange, business group director for GfK’s pet specialty sales tracking, brings you up to date on the trends driving the pet retail market today. Is “enhanced” kibble still the fastest growing pet food category (achieving 36% growth in just six months), or is it a one-hit wonder, already showing signs of sales fatigue? Is it a sub-set of the stronger-growth grain-free category, or will it revive the dry category? Lange also shares data on the emerging category of “raw infused” kibble and looks over the horizon for new trends likely to shape the market in the months and years to come.