Aquatic Experience Chicago 2015

Sessions Speakers Exhibitors Floor Plan

A Cichlid For Everyone (Retail Session) (Room Nirvana B)

06 Nov 15
12:00 PM - 1:00 PM

Tracks: Retail Session, Sessions

Speaker(s): Steve Lundblad
The common misconception of cichlids being only for a specific buyer will be addressed. There are many myths pertaining to cichlids that often cause the public to view them in a stereotyped light that directly impacts the bottom line of a retailer. This mentality has led to retailers only stocking certain types of cichlids and the public missing out on many amazing varieties. Various types of cichlids and their environments, along with selling tips will be discussed.