AAPEX 2015

Auto Services and the Digital Driver (Room The Venetian, Marco Polo 704-705)

05 Nov 15
8:00 AM - 9:00 AM

Tracks: Sales/Marketing/Customer Service

In this session, Google explores the intersection between auto services and digital consumer trends, including the growth of online searches, the rapidly growing presence of mobile devices and the role of video in the customer journey, all of which can bring your service and repair shops to the attention of today’s vehicle owners

Attendees will learn:

  • How your service center's website is the #1 source to help drivers learn more about your business.
  • How drivers aged 18-44 search for service centers on their mobile device.
  • How drivers use videos to learn how repairs are made before taking their vehicle to a service center.