Developing a winning strategy in China’s aftermarket involves mapping the value chain, identifying key stakeholders, and determining how supplies can best reach the customer. Because the development of a large scale Chinese automotive market is relatively recent, the market for parts and service, chain service and repair stations have yet to be established on a wide scale. This session will outline China’s auto sales and growth trends, the market for parts and service as well as the nature of opportunities and key principles of success.
Attendees will learn:
- Chinese aftermarket growth drivers and constraints.
- Distribution structure and dynamics.
- Opportunities for Western firms.