Organizations of all shapes and sizes today are starting, growing and failing at a faster rate than they ever have before. A recent study identified creating and selling products and services that customers don’t actually want as the number one reason for business failure. Customers are the judge, jury and executioner of any business. If you want your business to survive in today’s fast paced, customer centric economy, then you must learn better value propositions.
Attendees will learn:
- How to identify real customer problems worth solving.
- How to design products and services that customers will love and actually buy.
- Ten characteristics of great value propositions.