AAPEX 2015

Sales of auto care products online is the fastest growing channel in the industry. How do you ensure that you get your share and succeed in this highly competitive space? It takes more than a pretty website when SEO, PLA’s, and 3PL are just some of the techniques that must be mastered. This session will break down the jargon and present the keys to successfully competing in the age of online commerce.

Attendees will learn:

• How great product content differs in both Searching and Shopping results and how to provide the best possible experience for users.
• The keys to optimize product content for Search and Shopping engines to get the most out of your Pay-Per-Click (PPC) and SEO efforts.
• When it makes sense to advertise online and how to get the most out of your PPC budget with both keyword acquisition and product listing ads.
• What third party service providers and partners can contribute to your success - shipping, returns and special orders are just a few of the logistics challenges that e-tailers face daily.
• How to discover your online strategy. Will you sell in a marketplace, perform fulfillment for others or open your own online storefront? Understand the pros and cons of each approach.