Price It Right: Using Costs to Create Real-World Price Sheets
(Room 1E15)
28 Jun 15
11:30 AM
-
1:00 PM
Setting the ideal price for your product helps determine whether or not your food business thrives. In this practical, hands-on workshop, led by Jonathan Milo Leal of Milo's Whole World Gourmet, you'll learn how to:
Start from your cost of goods to establish various pricing levels for wholesale, distributor, private label, and export
Understand how freight affects your final cost
Set the margin structure for your company, as well as the distributors and retailers you'll be working with
Avoid common pricing pitfalls
Identify steps to take to be sure you're protecting your profit margin and growing safely