The Basics: The Business of Specialty Foods
(Room 1E10)
27 Jun 15
8:00 AM
-
5:00 PM
Speaker(s):
Ann Daw, President, Specialty Food Association; Doug Renfro, President, Renfro Foods Inc.; John Roberts, Blackpoint Managemen; Julie Jeremy, Founder, Native Kjalii Foods Inc.; Jack Acree, Executive Vice President, Saffron Road Foods; Ron Tanner, Editor, Dean Street Food Ne; Timothy Metzger, President, Metzger Specialty Brands, Inc.
This one-day intensive workshop is a must for anyone new to the specialty food industry. You'll learn the fundamentals of our market from a team of veteran specialty food producers and leaders of the Specialty Food Association, who will give you the facts and foundation on which to start on your own success story. The Basics covers how to:
Build your brand
Sell to supermarkets and specialty retailers
Price your product and extend credit
Market to the trade using promotions, shows and other activities
You will leave with a comprehensive textbook, a clearer understanding of the industry, and real-world answers to your questions. Lunch is included.