Setting the ideal price for your product helps determine whether or not your food business thrives. In this practical, hands-on workshop, led by Jonathan Milo Leal of Milo's Whole World Gourmet, you'll learn how to:
- Start from your cost of goods to establish various pricing levels for wholesale, distributor, private label, and export
- Understand how freight affects your final cost
- Set the margin structure for your company, as well as the distributors and retailers you'll be working with
- Avoid common pricing pitfalls
- Identify steps to take to be sure you're protecting your profit margin and growing safely