Led by specialty food trade expert John Roberts, this information-packed session provides a comprehensive, commonsense plan for entering and succeeding in the specialty food market.
You'll learn how to:
- Evaluate your product's potential based on key success factors
- Execute a low-cost market test
- Analyze the results of your efforts
- Develop a fact-based business plan
- Expand with minimum risk
You'll also take away detailed worksheets and handouts to use as resources as you put what you've learned into practice.