President's Invited Session: Waking Up the General Public to the Importance of Laboratory Tests, Using Effective Story Telling (Including the Story of Caring for Ebola Patients at Emory University)-32210
(Room Georgia World Congress Center - B312)
27 Jul 15
2:30 PM
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5:00 PM
After this session, participants will be able to: 1) describe why storytelling is a more effective narrative form than descriptions, examples, anecdotes, and case studies; 2) outline the steps in capturing a story; 3) demonstrate how to construct a compelling story to promote long-term memorability; 4) identify situations in the workplace where storytelling can be applied as a strategy; 5) create local and regional speaking opportunities for promotion of the profession to the lay public; and 6) articulate how the laboratory made a key difference in the care of Ebola patients in the United States.