SuperZoo 2015

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How Content Marketing Can Grow Your Pet Business (Room Palm B)

20 Jul 15
2:30 PM - 3:30 PM

Tracks: Retail Session, Sessions, SuperZoo University Sessions

Are you a content creator? As a pet business owner you should be using content to educate your customers about the pet products and services you offer. Gone are the days of the hard sell and in are the days of the educational sale. Help people make the buying decision that's right for them and their pets and they'll more likely buy from you! But where do you begin and what tools can you use to help you manage the process? And how can you leverage your content marketing efforts to reach the people who want to do business with you? This presentation will help you understand the benefits of content marketing along with ways to leverage it for increased sales and customer retention.