SuperZoo 2015

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Social Media Boot-camp for Pet Retailers (Room Palm A)

20 Jul 15
1:00 PM - 5:00 PM

Tracks: Retail Session, Sessions, SuperZoo University Sessions

Social Media marketing has become a critical piece of marketing for every retail business in existence. Whether you’re currently using social media every day to market your business, or you know you need to start, this boot camp will deliver in-depth education on how to use the current social media tools and how to develop an ongoing marketing program for your pet business Part I - Make Your Store Money with Social Media During the first half of the boot-camp, we’ll share how to create a simple- but successful social media strategy for your pet business. Together, we’ll create a SM plan that helps identify how to connect with your customers (no matter what generation they are from) using social media on a daily basis. Use this strategy to build daily social media posts that will help your store reach your daily, weekly and monthly store financial goals. Part II – The Nuts and Bolts you need to make your Tweets and Posts work! After a short break, we’ll spend the afternoon reviewing tactics for the key social media sites and help you learn how to regularly create social media content that will reach your customers and get them to respond to your pet store every day!