Today's 24-hour news cycle, complicated by social media and "fake news," have increased scrutiny and added pressure on the construction industry. Government investigations, workplace accidents, cyber breaches, dissatisfied customers and employee complaints become fodder for both traditional news outlets and those less concerned with the facts. Your reputation is one of your most valuable assets, which you can best protect by having a plan in place before a crisis develops. This session informs attendees about how to devise a crisis PR plan related to disputes, claims and litigation and how to successfully implement it before, during and after the crisis develops.
Upon completion of this session, participants will be able to:
- Understand legal and practical steps to prepare for a reputation-damaging crisis.
- Review their crisis PR plan to determine if changes are needed.
- Walk away with practical skills and tips for responding to crises and best risk management practices.