a2zConference

Not More Social Media! The Continuing Evolution of Social Media Integration within Marketing Campaigns (Room 195)

05 Dec 20
1:30 PM - 2:30 PM

Tracks: Communication and Information Technology, Government

Speaker(s): Dave Frey, a2z, Inc.; Jill Nalepa, Manager, a2z, Inc.

Over the past decade, interest in traditional marketing continues to plunge while digital media flourishes. Companies are incorporating social media into their marketing budgets at an accelerating rate. As the social media industry matures, marketing campaigns are frequently showing highest returns from social. Because the returns are proving to be higher, companies are reallocating funds towards social media, integrating it deeper into their marketing campaigns. However, many are not seeing similar results. Find out why and learn from their mistakes to markedly distinguish your campaigns from others.