Panelists Kelly McNearney (Google) and Greg Garber (Twitter) are both automotive specialists that have shaped the automotive strategy for their companies. The panel will collectively share a highly effective and efficient digital strategy that dealers can implement immediately to reach auto and service intenders. They will focus on best practices tied to search, video and display advertising (with a focus on both sales and service applications). You’ll learn about video’s impact on search, and be provided with examples of best-performing practices used by dealerships across the country, ways to track ROI, attribution, and new opportunities. Walk away from this session with the ability to reach 95% of your market for a fraction of the budget leveraging traditional media!
Primary Learning Objectives:
• Learn how to leverage core products from Google, Facebook and Twitter that are foundational in building a digital strategy (this will include studies).
• Gain core metrics to track performance and ways to track attribution. You will learn how to determine the success of your efforts, as well as appropriate budgets to gain significance in small, mid and large markets.
• Learn how to dominate in SEO and SEM by leveraging Google, Facebook and Twitter by looking at the specifics of two example campaigns that demonstrate how social / video supports organic search results.