Petfood Forum 2019

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Measuring cat food enjoyment: Beyond intake ratio (Room 2502)

30 Apr 19
3:30 PM - 4:00 PM

Tracks: Petfood Forum Full Schedule, Petfood Forum Full Schedule; Petfood Forum General Sessions, Petfood Forum Full Schedule; Petfood Forum Nutrition, Petfood Forum Nutrition

Susan Jojola, Ph.D., manager of applied behavior research at AFB International, covers palatability assessment methods that quantify behaviors cat owners are likely to use to judge cat enjoyment of foods and treats. Using behavioral measures to augment traditional consumption data should increase alignment of palatability assessments and success rates in-home. A favorable result is also faster speed to market. Three innovative behavioral tools that quantify cat feeding enjoyment will be presented.