Beyond Posts! Benefits of Social Media for Restaurant Brands
(Room Education Hub)
21 Aug 18
2:00 PM
-
3:00 PM
Tracks:
Marketing & Social Media
Social media is a driving force in the restaurant industry, and as a restauranteur it is your job to empower your brand and amplify your message through this channel. By creating an environment for social engagement you will be able to generate more user interaction and recruit genuine advocates for your restaurant brand. But, before you do this, you need to develop your brand’s voice, start and maintain conversations with users and build an audience. It’s not an easy job, we know, but with some tips, you can get on the right path!
During this class you will:
• Understand the importance of developing a social media strategy to define your posts for every month, week and day
• Identify the importance of a response management strategy for reviews and posts comments to maintain a constant relationship with your users
• Ignite an audience building strategy to increase organic followers and reach
• See a success story of one of the most successful restaurants in Orange County