Petfood Forum 2019

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Pet food product claims that matter: 2019 pet parent survey results (Room 2505)

30 Apr 19
3:00 PM - 3:30 PM

Tracks: Petfood Forum Full Schedule, Petfood Forum Full Schedule; Petfood Forum Market/Packaging, Petfood Forum Full Shedule, Petfood Forum Market/Packaging

Lisa Demme, FONA International's marketing director, and Kathleen Crossman, FONA International's vice president of regulatory, share and interpret the results of their 2019 proprietary nationwide survey of pet parents across generations. From baby boomers to Generation Z, let's explore the label claims and product attributes that consumers will be looking for in pet food, treats and supplements. It's time to ask: What does this changing consumer landscape mean for the pet food, treats and supplement market? What claims are driving purchase intent with today's consumer?