Petfood Forum 2019

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Packaging for the digital world (Room 2505)

30 Apr 19
1:30 PM - 2:00 PM

Tracks: Petfood Forum Full Schedule, Petfood Forum Full Schedule; Petfood Forum Nutrition and Market Trends, Petfood Forum Market/Packaging

Stefan Hartung, co-founder of creative agency Kick, teaches how to create strong packaging that stands out on a shelf and online. Packaging acts as the billboard for your brand — it is what consumers see, touch and engage with. Today’s omni-channel marketplace demands an innovative approach to package design. Learn how to assess all aspects of communication when refreshing or creating your brand and understand what makes for a great package on social media. Consumers' online research and purchasing behaviors are evolving — is your brand keeping up?