F&B LA 2018

Marketing Strategies for the Gluten-Free Sector (Room Education Lab)

21 Aug 18
12:00 PM - 12:45 PM

Tracks: Healthy

Amy Levy is one of the leading public relations professionals in the marketing industry, boasting an unsurpassed track record of delivering strategic, results-oriented campaigns for her clients.  Since 2002, Amy Levy Public Relations, Inc. has worked with clients ranging from leading restaurants and specialty food companies to gluten-free products and private-label manufacturers. Ms. Levy has exceptional relationships with journalists at major print, broadcast and online media outlets, trade publications and wire services.  Her diverse client list is available at www.amylevypr.com and has included: Rosti Tuscan Kitchen, Big Sugar Bakeshop, Allie's GF Goodies Homemade Gluten Free Goodness, Venice Bakery, Stack Wines, Cookies Con Amore, Luce’s GF Artisan Bread, Sodexho, Coral Tree Restaurants and Ethos Water among others. Amy Levy PR has built nationwide connections bringing creative ideas to life for a variety of companies seeking growth and expansion opportunities.

Tools to Promote Gluten-Free Products
• Reach out to several demographic groups and highlight your product’s ingredients.
• Outreach to both consumers and the trade
• Build your online presence
• Reach out to influential natural food bloggers nationally. 
• Create a social media campaign to engage followers.
• Advertise in gluten-free magazines
• Exhibit at Trade Shows
• Develop Relationships with New Stores