2018 Spring Dealer Market

Why Loyalty Marketing Works (Room Orgill Learning Center)

22 Feb 18
2:30 PM - 3:30 PM

Tracks: Educational Workshop, General Session

The basic formula for success with your hardware business is more customers equals more revenue. Most marketing efforts focus on getting new customers in the door but, did you know that your existing customers are likely to spend 55% more than one-time customers? That’s why your marketing should include existing customers. Learn more about how programs like customer loyalty and referrals can drive more sales.

Attendees will learn:

  • Ways to market to loyal customers
  • How to create new loyal customers
  • How to market to a variety of demographics