2019 ATA Trade Show

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"Field to Fork" to Market: Recruiting New Customers into the Hunting Industry (Room C-107)

11 Jan 19

7:15 AM - 8:15 AM

Tracks: Education Sessions

Speaker(s): Hank Forester, Georgia Wildlife Federation, QDMA, and Council to Advance Hunting and the Shooting Sports; Samantha Pedder, Georgia Wildlife Federation, QDMA, and Council to Advance Hunting and the Shooting Sports; Charles Evans, Georgia Wildlife Federation, QDMA, and Council to Advance Hunting and the Shooting Sports

Market segments in the hunting industry are changing. New potential customers are interested in these traditional activities if they are able to experience it in their own way. This seminar will profile a program call "Field to Fork" as an example of an effort to help people become new hunters. It will also offer insights on how industry professionals may adapt their initiatives to encourage new and former participants to become active hunters.

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