Risk management doesn’t have to be mystifying or painful. In this high-energy and humorous session, we’ll explore how the U.S. Air Force presents a “Keep it Simple, Value Added” message that resonates with all personnel – from Baby Boomers to Generation Z. We’ll talk about tactics, techniques and videos that sell “Risk Management in 45 Seconds or Less” to an increasingly attention-challenged workforce. Gain leadership buy-in by transforming workers into better safety, job performance and off-the-job decision-makers. Your employees already use risk management every day. Now, help them focus their efforts on using “good” risk management every day. Sit back and smile while you gain a better appreciation for an improved natural flow of risk management.