If schools are going to successfully reimagine education, IT leaders must work in new and better ways to support innovative learning opportunities while ensuring digital privacy, safety, and security. But read the headlines: Colleges and businesses are beginning to assess our students like banks evaluate borrowers, using a Digital Citizenship Credit Score to better understand potential risks. While some students have seen their college acceptances and job offers rescinded, others are having scholarships and unique internships offered skyrocket based on social media reports generated by social media investigation companies like Social Intelligence. Stop looking for social media's "OFF" button! This session will help school IT leaders discover constructive ways to protect and educate students and teachers on this new threat. As a participant, you will walk away with a clear understanding of your role and techniques you can use to assist the most connected generation proactively build positive online identities. Their future depends on it.