How does a school IT leader step up to lead the next technology initiative in a school district while overseeing the operations of a 60-person IT staff that serves 27,000 students in 37 schools? Derrick Brown currently fights the good fight as CTO of Evergreen Public Schools by helping the district's executive team focus on the "why" of digital transformation. In this featured session, Derrick will share his techniques for finding and focusing on "why" schools need digital transformation over the what and how. Focusing on why simplifies conversations, breaks down barriers, settles conflicts, achieves consensus, and creates momentum. As a participant, you will walk away with an effective communications and leadership strategy you can employ this school year for driving lasting change and succeeding in your digital transformation efforts.