Hidden Marketing Costs
(Room N260)
18 Apr 18
3:15 PM
-
4:15 PM
More than ever, marketing and loyalty programs are key components of any casino's business model. This session will examine case studies and determine internal auditor's necessary controls to avoid overspending on marketing. Topics for discussion will include • Learn potential costs and risks associated with marketing and player's club. • Understand the importance of internal controls • Explore real life examples of lack of control in the casino industry.