Success with Marketing Analytics: An Operator's Perspective
(Room N260)
18 Apr 18
11:30 AM
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12:30 PM
The casino is home to a critical and ever growing mass of data about players, their preferences and their spending habits, across gaming and non-gaming activity. Casinos are using analytics in increasingly creative ways to absorb new insight - from identifying high value player segments to capturing insight from promotion testing. Join this panel of casino operators, who together represent three different functional perspectives - Marketing, IT, and General Management. They will discuss the hype, debunk the myths, and share their own marketing analytics war stories.