Many attractions in our industry are designed specifically for children, but we know parents must be able to enjoy themselves as well. One way to make mom and dad happy is to include alcoholic beverages on your list of options. It’s not a decision to be taken lightly, and there are many factors to carefully consider, including legal requirements and whether or not it’s right for your guests. In the end, though, adding an adult beverage program to your venue’s offerings may expand the appeal of your attraction, increase the length of stay and grow your bottom line. Discover the 10 steps you will need to implement to create and manage a successful adult beverage program at your attraction. Learn the ins and outs of licensing, staff training, purchasing, pricing, execution, policies and marketing, all backed up with hard facts and case studies from successful programs at family entertainment centers (FECs), zoos, water parks and theme parks.