IAAPA Attractions Expo 2017

Legends: Adapting IPs for Parks and Attractions. What works, what doesn’t. (Room S310ABC)

15 Nov 17
3:30 PM - 6:15 PM

Tracks: Communications and Public Relations, Entertainment, Facility Operations, Finance and Technology, Food and Beverage, Games and Merchandise, Governmental Relations, Human Resources, Marketing, Safety and Security, Technology, Translated Events

Come soak it all in while industry legends share their secrets of success. A panel of attractions industry giants – always a lively and insightful discussion – talk about how innovation and expertise have created the guest experiences of yesterday and today. 

Bob Rogers is Founder and Chairman of BRC Imagination Arts. At BRC Bob Rogers helps create attractions for international clients such as Heineken,  Ford, The Abraham Lincoln Presidential Library, the Rock & Roll Hall of Fame, the European Union and others.

Joe Rohde, the lead creator of Disney’s Pandora, The World of Avatar attraction, will speak about the attraction that will no doubt be the talk of IAAPA 2017.  Joe’s portfolio of triumphs include both non-IP attractions (Animal Kingdom, Expedition Everest, etc.) and IP based attractions (based on Avatar, Guardians of the Galaxy, etc.)  

Thierry Coup, Senior Vice President of the Creative Studio at Universal Creative, where he leads the creative development of upcoming attractions from concept through opening for Universal Parks and Resorts globally. He has played an integral role in shaping blockbuster rides and attractions, including the “Amazing Adventures of Spider-Man”,  “Transformers The ride 3D”, “King Kong 360-3D” and “The Wizarding World of Harry Potter.”

Scott Trowbridge, Portfolio Creative Executive, Walt Disney Imagineering, integrates Star Wars content across all lines of business at Walt Disney Parks and Resorts. Scott previously led WDI Research & Development and oversaw the Blue Sky Design Studio.  Prior to joining Disney, Scott worked as vice president for the creative division of NBC/Universal’s Theme Park & Resorts.

Leyendas: La adaptación de la propiedad intelectual a los parques y atracciones. Lo que funciona, lo que no funciona.

Venga a absorber los secretos del éxito de estas leyendas. Un panel de gigantes de la industria de las atracciones -una discusión siempre animada y reveladora- hablará de cómo la innovación y la experiencia han creado las experiencias de los visitantes de ayer y hoy.

Bob Rogers es Fundador y Presidente de BRC Imagination Arts. En BRC Bob Rogers ayuda a crear atracciones para clientes internacionales como Heineken, Ford, la Biblioteca Presidencial Abraham Lincoln, el Salón de la Fama del Rock & Roll, la Unión Europea y otros.

Joe Rohde, creador en jefe de Disney's Pandora, la atracción de The World of Avatar, hablará sobre la atracción que sin duda será la charla de IAAPA 2017. La cartera de triunfos de Joe incluye tanto atracciones que no involucran propiedad intelectual (Animal Kingdom, Expedition Everest, etc.) como atracciones basadas en propiedad intelectual (Avatar, Guardianes de la Galaxia, etc.).

Thierry Coup, Vicepresidente Senior del Estudio Creativo de Universal Creative, donde dirige el desarrollo creativo de las próximas atracciones desde el concepto hasta la apertura de Universal Parks and Resorts a nivel mundial. Thierry ha desempeñado un papel integral en la creación de atracciones de gran éxito, incluyendo “Las Aventuras Asombrosas de Spider-Man", "Transformers 3D", "King Kong 360-3D" y "El Mundo Mágico de Harry Potter".

Scott Trowbridge, Ejecutivo Creativo de Portafolio de Walt Disney Imagineering, integra el contenido de Star Wars en todas las líneas de negocio de Walt Disney Parks and Resorts. Anteriormente, Scott estuvo a cargo de WDI Research & Development y supervisó el Blue Sky Design Studio. Antes de unirse a Disney, Scott trabajó como vicepresidente de la división creativa de NBC/Universal’s Theme Park & Resorts.