Tracks: Facility Operations, Finance and Technology, Marketing, Technology
An effective pricing strategy is a critical element of any successful business plan. However, most operators in the attractions industry still utilize a simple, static pricing strategy. Is your business leaving money on the table by not adopting a more innovative approach to pricing? Explore dynamic pricing strategies and examine the stunning success of the Indianapolis Zoo’s innovative pricing model that they adopted in 2014, as well as the insights and lessons learned by the Children's Museum of Indianapolis in their introduction of a similar approach in early 2017. Learn best practices, understand the key secrets of success and discover the opportunities a demand-focused pricing strategy can provide for your organization.