Unmasking the Consumer
(Room S224-S225)
21 Mar 18
9:30 AM
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10:20 AM
Tracks:
Consumer and Industry Trends
Vending operators have traditionally run machine-centered businesses, focusing their attention on machines serviced by a route, sales per machine, service calls per machine, items filled/sold per machine, etc. However, we are in the midst of a radical transformation in the industry, and consumer expectations are increasing as technology in commerce rapidly advances. Automated retail businesses must start understanding consumer’s buying behaviors, creating 1:1 relationships that are relevant, personal, and engaging, to drive increased usage, satisfaction and loyalty. In this session, Dr. Paresh Patel will discuss how operators can begin implementing small changes to better position their businesses competitively for the future. These evolutionary changes will inevitably shift how operators think about tomorrow’s growth opportunity.