California Restaurant Show 26

Kings of Fi$H - How we turned our family business into a Reality Series on Amazon Prime (Room BOOTH 1001)

24 Aug 26
3:00 PM - 3:45 PM

Speaker(s): Michael Ungaro, CEO/Co-Owner/Visionary, San Pedro Fish Market and Kings of Fi$H Media

After 50 years in business we were doing very well. We had 2000 seats and we thought our growth had maxed out. Then we started self producing our own TV Show, Kings of Fi$H on Amazon Prime, and sales jumped 4x annually right up till to the Pandemic drawing in 2 million visitors annually.

1. Human Beings are story making machines. Any part of a story that's left blank or unclear will get filled in by your audience with what THEY THINK should be there. How to notice this and use it to build your brand
2. Know your audience/customer and what they care about. Here are some key categories to work with and how to use them.
3. What is your story? I will share a tool for inventorying stories, this can be a way to make powerful introductions of yourself, how to introduce others, how to be invite the world to be part of your story.
4. How AI augments all of this