This panel brings together leaders from the architecture, interior design, and wood flooring industries for an open, practical conversation on collaboration in the field. Moderated by Lawrence Skutelsky of PID Floors, the discussion will explore the role of designers on job sites, how materials such as wood flooring are specified and executed, and how stronger partnerships between the A&D community and the flooring industry can lead to better project outcomes.
Panelists will share real-world insights on design intent versus jobsite realities, communication between trades, sustainability considerations, and how early collaboration can improve efficiency, performance, and long-term value. The goal is to bridge perspective gaps and foster more aligned, successful relationships between designers and the wood flooring industry. The session will also include open dialogue and audience Q&A, creating space for honest discussion, shared perspectives, and direct communication between designers and flooring industry professionals.