As flooring companies grow, the business often demands more from the owner, not less. More time. More decisions. More sacrifice. Owners routinely sacrifice what matters most — family, health, and the energy needed to lead — only to find the business is still dependent on them to function.
The issue isn’t growth — it’s how that growth is built. Many companies expand before putting the foundation in place to sustain it. The business gets bigger, but still relies on the owner, creating a ceiling on both capacity and freedom.
The Freedom First Formula shows flooring companies how to scale significantly while increasing, not decreasing, the owner’s freedom.
We’ll also highlight how NWFA member Logan Sharbono (2nd Gen Hardwood) applied this approach after attending NWFA Expo in Charlotte and went on to triple revenue in 2025, while removing himself from the day-to-day operations.