This panel brings together leaders from the architecture and design community and the wood flooring industry for an open, collaborative conversation on how wood flooring is specified today. Topics will include sustainability, long-term material choices, performance expectations, and where communication between design professionals and the industry can continue to improve.
Designed for A&D students and Emerging Leaders in the wood flooring industry, this session creates a space to listen, learn, and engage in a conversation that connects design intent with real-world installation and manufacturing. By better understanding how designers think and specify, the next generation of industry professionals can help drive better specifications, stronger project outcomes, and greater demand for skilled, certified installers.