Channeling Your Inner Artist as a Craftsman
(Room W224 GH)
23 Apr 26
9:15 AM
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10:15 AM
Jakko Woudenberg invites hardwood flooring professionals to see their craft through the lens of an artist, not just an installer. Drawing on nearly three decades of experience as a master parquet craftsman and internationally recognized wood artist, he shares how creativity, intuition, and emotion can elevate everyday flooring projects into meaningful works of art. Using examples from his monumental installations including The Night Watch in Wood and the award-winning Jaarringen Floor, Jakko demonstrates how storytelling and personal expression can be built into wood. This session explores how craftsmanship and artistic vision work together to create deeper impact for both the maker and the client. Attendees will leave inspired to reconnect with their inner artist and bring greater purpose, originality, and pride to their work.