World of Coffee San Diego 2026

Headhunting the Beans: Using Talent Acquisition Strategies to Assess Coffee Quality (Room 25 C)

12 Apr 26
1:00 PM - 1:45 PM

Tracks: Lectures

What if you could apply the same principles used to recruit top talent to selecting the best coffee beans? This presentation challenges traditional cupping methods and introduces a novel approach inspired by modern HR practices. We'll explore the newly introduced Coffee Value Assessment (CVA) system through the lens of a headhunter, uncovering surprising similarities between evaluating job candidates and assessing coffee quality. Discover how contemporary HR knowledge used in specialized recruitment can revolutionize your cupping process and enhance your understanding of the SCA's new system.