Measuring What Matters — The Role of Impact Reporting in a Changing Industry
(Room 24 AB)
11 Apr 26
12:00 PM
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1:15 PM
Speaker(s):
Nora Burkey, Founder and Executive Director, The Chain Collaborative; Kenneth Barigye, Managing Director, Mountain Harvest; Katie Carguilo, Director of Coffee , Counter Culture Coffee; Vera Espíndola Rafael, Founder, Raíces Agrícolas Kuanu Consulting; Maria Paz Lobo Zeledon, Sustainability Manager , The Coffee Source
Impact reports have proliferated across specialty coffee—but are they driving genuine progress or just good PR? As buyers demand proof of sustainability claims and producers seek recognition for their investments, the stakes for meaningful transparency have never been higher. This panel explores how coffee companies can move beyond glossy reports toward genuine accountability and measurable improvement. Featuring Mountain Harvest's Impact Report—which tracks outcomes including income uplift for participating farmers, soil health improvements, and supply chain traceability—alongside perspectives from buyers and certification organizations, panelists will examine what transparency really means, how to distinguish between authentic impact and "impact washing," and how aligned partners can co-create long-term frameworks for shared progress.